Nikols E-fine Grocery is an innovative online store. It’s specialised in premium-quality products from across Europe. With a strong focus on the flavours of Greece, Italy and France, it was established to provide discerning customers with a one-stop shop for exquisite international produce. Most importantly, Nikols looks to combine generations of tradition with cutting-edge 21st century online retail. myBusiness360 was hired to create an elegant yet effective web portal. Also one of our tasks was to providing an immediate snapshot of the brand’s unique points of appeal. Already facing strong competition from online grocery retailers, the client needed a website that delivered an unforgettable first impression.
We discussed the brand’s objectives and preferences in depth. That helped us getting to know the business and its method of operation. Our project team conducted detailed research into both the sector and its target audience, in order to build a vision of the perfect Nikols E-Fine Grocery website. After agreeing on the final design and layout with the client, we created a 100% unique online store from scratch. With a strong focus on the user experience and SERP performance, the new Nikols E-Fine Grocery was soon ready to launch. After which, we provided on-going aftercare for the continuous optimisation and refinement of the new Nikols ecommerce portal.